Originally Posted by
baseball
Our company communicaitons don't require any window-dressing.
Strange...I didn't know Munoz believed in "engaging through story-telling." I wonder what other leadership styles embrace this philosophy..... Most folks don't have time to sit down and listen to a story........ .
You've got it wrong....this isn't about
intra-company communication; its
extra-company. It's to sway customers and investors.
If I read correctly, the woman heading this new division was a---or
the---key player in promoting Oprah Winfrey.
Winfrey went from being "Who?" to arguably the most popular woman in America (amongst women), and I believe, the wealthiest woman in America.
Why?
Well, she's smart and business-savvy, but somehow she got most women in the US to care deeply about her and what she thought, eg, "Book of the Month," and/or highly respect her opinion.
If the new guru can do that with our customers (Hiding a free upgrade under the seats in coach?), and earn their loyalty and repeat business, then I think it may be money very well-spent.
People will listen to an interesting "story," but in today's high-tech gadget; low-tech owner world, they won't read an interesting---or even informative----article, even if it could alter the course of their life.