The negative responses seems a little premature.... this sounds to me at this point like a key marketing position, filled by someone who seems to have a track record up until now of being effective at marketing a feel, brand and image at a national level. If she doesn't live up to the task, that's one thing, but man, from my seat in the peanut gallery I'd at least like us to be effective at getting our message out there and am willing to see how this goes for a bit.