I did check that out. I am not a communications major. But, I did sleep at a Holiday Inn Express last night and I do believe that there is a fundamental difference between management and leadership.

Not all managers have the skills needed to communicate, motivate, and inspire. The book is really aimed at internal management techniques to get folks ginned up to just do their jobs. I mean, you've gotta have a reason to come to work and the book seems to make a reasonable case at how to motivate folks.

That really doesn't work on generation XY and Z. If they can't get motivated in a video game while sipping a 6 dollar cup of coffee it ain't gonna happen.

Managers manage.

Leaders manage, plus communicate, plus motivate, plus inspire, plus delegate, plus hold people accountable and juggle the balls and keep most of them in the air.

For me, I have started judging my leadership by the company they keep. If the Chief Pilot has respectable people in the office that are respected on the line, I have a tendancy to do like EF Hutton and shut up and listen. If they surround themselves with "mouth-pieces" and silly people that can't find clues to put in their clue bags I tend to leave the room.

if Greg Hart comes to any more meet and greets with Tom Stivala I think I'll just leave the room in order to be polite. Likely there are still some folks up and down the chain of command who need to read the book "my core competency is....competency." After we get the competency intangibles up by a factor of 10, then I recommend giving them the book "start with why."

Heck, I think all they really need to do is dust off that cocktail napkin with the Go Forward Plan on it and then read Gordon's book, "worst to first."