Rhapsodic Or Blue About United's Low Fares

"Consider how different United’s move is from its Atlanta-based competition at Delta Air Lines. Across the board, Delta’s customers are paying a 10 percent premium according to CEO, Ed Bastian who says pursuing the low cost carrier model isn’t such a good idea.

“The number one thing we’ve done that changed Delta the most, is deciding we are not going to compete as a commodity,” he told reporters this spring. “We’ll be a premium provider with a higher quality and better product and we’ll get paid for it.”"