It was actually explained quite well by Scott Kirby on the investor day presentation as an effective way from keeping the ULCCs from stealing traffic as opposed to the failed Ted/CALite efforts. It will also save the overhead space for our better customers who will board in the first four boarding groups.
Originally Posted by
SpecialTracking
"Consider how different United’s move is from its Atlanta-based competition at Delta Air Lines. Across the board, Delta’s customers are paying a 10 percent premium according to CEO, Ed Bastian who says pursuing the low cost carrier model isn’t such a good idea.
“The number one thing we’ve done that changed Delta the most, is deciding we are not going to compete as a commodity,” he told reporters this spring. “We’ll be a premium provider with a higher quality and better product and we’ll get paid for it.”"
Watch what they do not what they say.