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Old 09-14-2007 | 01:46 PM
  #700  
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Ftrooppilot
Gets Weekends Off
 
Joined: Nov 2006
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From: Body at sea level; heart at 70,000+
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Got a blender. Lets throw in the following companies:
NWA Corp.
NWA Holding Corp.
NWA Inc.
NWA Fuel Services Inc. (NFS)
MLT Inc. (Vacation Wholesale)
Northwest Aerospace Training Corp. (NATCO)
Mesaba
Compass
Champion Air (40% Owned)
Midwest Airlines (47% Owned - at arm's length)

Turn on the switch and what kind of mix will be there for SHAREHOLDERS profits and CEO bonus justification in three to five years ?

This is a fantasy prediction:

NWA will have three aviation operations: NWA, Midwest Airlines and Champion Air. The names Mesaba and Compass will disappear. Look at it from a marketing standpoint. Take a passenger airline recognition survey; few of them know Mesaba or Compass. Everybody knows Midwest and their cookies. They are the number one rated US airline. Brand recognition is important.

NWA will operate their current fleet with additions. Midwest (combined Mesaba and Compass) and wholely owned by NWA Inc. will operate CRJ900s, 200s and E175s with Q400s replacing SAABs (also 200s eventually). There will also be a gradual creep up to 100 plus seat regional aircraft. Midwest 11 (13 ?) MD80s will go to Champion Charter operations and replace their sixteen aging fuel inefficient 727s. Midwest twenty five 717s will be sold.

Honestly - I have not been drinking.

I wonder if Neal Cohen reads this thread ?