Originally Posted by
Ftrooppilot
NWA will have three aviation operations: NWA, Midwest Airlines and Champion Air. The names Mesaba and Compass will disappear. Look at it from a marketing standpoint. Take a passenger airline recognition survey; few of them know Mesaba or Compass. Everybody knows Midwest and their cookies. They are the number one rated US airline. Brand recognition is important.
Very interesting read. One thought I have is how important is recognition? For example look at every other carrier that has a regional working for them. In their situations it hasn't seemed to make much of a difference as long as the aircraft flying the people has the tag of the mother ship on the side.