Don't get too gidgy there fellas.

The United brand is a flaming turd bomb today. If we rebrand asap, say goodbye to that name, #FriendlySkies, and Rhapsody in Blue, along with the Death Star logo. There won't be any tulip, or meatball, friendship, or anything else from the past. They'll start with a clean sheet of paper and say, "Hey, that's just about perfect." They will come up with a brand that is as meaningless as it is inoffensive. And twice as unmemorable.