Two choices for the name rebrand:

Honey Badger Air
- Our new slogan can be 'Honey Badger Air ... We don't give a shirt'
https://www.youtube.com/watch?v=4r7wHMg5Yjg

OR

Trump Air
- No slogan yet, but all press is free advertising. And we can mock the press ceaselessly.

Logo: A passenger either:

Being tased

OR

With a boot on his/her neck


A person suffering from advanced Alzheimers has a longer memory than the travelling public; this will be forgotten as soon as there's a new 'big story'. I'd be surprised if this is mentioned much beyond this weekend.


And finally, a solution to this overbooking problem:
raise fares. - this idea was suggested by Andrew Ross Sorkin on CNBC this AM. We had a consolidated domestic load factor of 85.6% in March. That's too high. Raise prices and reduce number of seats in the bottom fare buckets. Let other airlines carry the cheap passengers. Along those lines, dump Basic Economy ... save that idea for the next economic downturn when our load factors fall.
http://newsroom.united.com/2017-04-1...al-Performance