Agree which is why we need a full rebranding that everyone can get behind and come together over.
Slapping the United name on a CAL paint job doesn't help us come together is keeps the failed merger wound festering. Most pilots have put it behind them but the FAs haven't even met each other yet. That is going to be a customer service nightmare.
We need to bury this PR disaster, bury the CAL paint job and globe that came from that crook Jeff, clean house of the **** managers we have, clean house on the CSR front, especially in DEN and ORD and get the FAs flying together finally so they can bury the hatchet. Then roll out a NEW corporate image based around Polaris, NEW logo (the globe is fine just not the CAL/Atlas globe), New paint job signage and advertising. The UNITED name is a powerful brand worldwide, as shown by the world reacting to the video. Had this happened on Great Lakes the story most likely wouldn't have made it out of Denver.
In my opinion the United stigma was carried over into the merger because there was nothing NEW to change the image. A well planned and executed rebranding can revive the airline into a world powerhouse and erase the stigma behind the UNITED name.
Oscar and Kirby need to work hard this year to accomplish all thats listed above then on Jan. 1 2018 launch the NEW United brand, and the first plane they need to launch it with is 31U "The New Spirit of United". This should have happened the day we started under a single operating certificate.........