Originally Posted by
Flyby1206
Eliminate competition. There are 3 carriers with lower costs than JB. Spirit, Allegiant, Frontier (Virgin America was #4).
Buy F9, retrofit their fleet to look like ours (we already have the cabin restyling program set up). The JetBlue product could do very well in the Midwest when you consider the alternatives (SWA 737s and a bunch of RJs connecting to legacy hubs). Additionally, we'll need Midwest feed to BOS/JFK when we start Europe (MCO/FLL feed for Deep South flying).
The funny thing about the F9 product is that when we owned Live TV they were initially the only other US customer, before Continental. Until Bedford ruined them and and sold the smoking remains to Indigo their cabin and product looked an awful lot like ours. Everything old is new again...