Swift Air needs to hire a lot of pilots in the next 6 months or so, they are looking at their competitors as Xtra and Miami Air and have adjusted pay so that Captains at Swift will earn more for the first 5 years than both of those airlines. The problem is that they don't see the regionals as competitors and operationally that is correct but they don't seem to realize (yet) that they are "fishing" from the same pool.
I fully expect that matching 401k is the next thing to be offered and I wouldn't be surprised to see another pay raise soon as they try to find an acceptable pay point that will attract and also keep pilots.
Swift has big plans, they are looking to have 21 planes, including 5 800s in the near future, the sales team seem to know what they are doing, the ownership have the funds and now with the Eastern connection who knows which direction they want to go. But still, there's probably 3 or 4 regionals that look like a better option at the moment so it will be interesting to see how they will handle the whole pay and QOL issue.