There are more than a few that feel similarly about VX. I've been there since '06 and while I enjoy working with my fellow crew members and other frontline people, I am not sad to see the brand go at all. We hired some very hard working and dedicated people to move the airplanes but HQ people? Well let's just say some made the job much harder and than it should have been.

Up until about two years ago, I was looking to leave. The pay was bad, work rules were worse, but my schedules were pretty good. I'll be honest, the following isn't common held feeling, but it was simply the worst job I've ever had. Only a handful had experienced the worst this place had to offer, and I guess I was just one of those. Horrible management, top to bottom, no vision, poor practices. Could be just a bad place to work if your luck was bad. And truthfully, again, it wasn't like that for most. But it was for me.

But what most did see was that it was mostly all hype. That's was Virgin companies are... hype, promotion, PR.

The "open door policy" promotion was a big thing to many new hires... many found though it would slam shut right as you approached it.

Remember Virgin Galactic? Yeah, we were told that it would be half VX pilots flying those flights once things got going. They even sent the first three "astronauts" down to get their picture taken touring the factory. Two of those guys left to become Spirit management a couple years later, one of those now works at AAG via QX. All hype... but you would laugh at how many fully believed it.

Truth is, while VX did some things for passengers that were innovative and truly great, it ended up to be no better than any other airline internally. In some cases we were worse. It's too bad the innovations will likely go away, our customers really liked what we did. But this is how it goes sometimes.

I don't mean this as an insult at anybody a Alaska, but the brand does nothing for me. I just don't get it. But I work to put food on the table for my family and to raise my kids. I will work my butt off for that reason alone.

But I won't, ever, shed a tear for the Virgin brand going away. Would have been nice to keep some features, but in the end, to quote a local poet, "there's no there there."




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