Originally Posted by Otterbox

Negative PR campaigns are very effective in “speeding” along contract negotiations and have unfortunately become almost a step in the process when you look at recent history of contract negotiations. Passive activities like billboards serve to make the general public aware that there are contract negotiations ongoing.

Once passive activities become more “active” and stories in the media begin to highlight pay disparities between employees and management as well as “safety” issues start to negatively affect public opinion and customers start to shy away from traveling on a specific airline then management seems to be more motivated to pass a CBA in order to quiet the masses.

Bottom line? Around 2-4 years to a CBA From this point. Labor relations aren’t tenuous enough to affect brand image. Once Brand image is shaken sufficiently enough then a deal will be struck.