Jetblue JFK ALPA billboard
11-26-2017, 09:27 AM
#1
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Jetblue JFK ALPA billboard
So ALPA rented out a billboard at JFK that states Jetblue pilots deserve a contract with the hashtag #contractaboveall. What are your thoughts on this? How is it an effective strategy to engage the public about a contract dispute?
11-26-2017, 09:39 AM
#2
The REAL Bluedriver
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I don't know you and don't think it's appropriate to answer your questions in public. I am also not a decision maker, just a line pilot and have no idea what the strategy is.
What I do know is: what we were doing wasn't working.
What I do know is: what we were doing wasn't working.
11-26-2017, 09:58 AM
#4
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Originally Posted by TCASTESTOK
So ALPA rented out a billboard at JFK that states Jetblue pilots deserve a contract with the hashtag #contractaboveall. What are your thoughts on this? How is it an effective strategy to engage the public about a contract dispute?
Once passive activities become more “active” and stories in the media begin to highlight pay disparities between employees and management as well as “safety” issues start to negatively affect public opinion and customers start to shy away from traveling on a specific airline then management seems to be more motivated to pass a CBA in order to quiet the masses.
Bottom line? Around 2-4 years to a CBA From this point. Labor relations aren’t tenuous enough to affect brand image. Once Brand image is shaken sufficiently enough then a deal will be struck.
11-26-2017, 11:15 AM
#6
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My .02 is that JetBlue is a marketing company that happens to operate airplanes. Bad press of any kind impacts the brand image that JetBlue works very hard to create. Thus any chipping away at that brand image we can do may have an impact. I say may because I have never been through this at an airline and am on unfamiliar ground like many of us.
11-26-2017, 11:39 AM
#7
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Originally Posted by TCASTESTOK
When I drove past I was thinking umm okay... never saw a billboard for a pilot contract dispute before.
http://www.chicagotribune.com/news/local/breaking/ct-sta-southwest-pilots-lawsuit-chicago-0515-20160514-story.html
11-26-2017, 11:51 AM
#8
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Originally Posted by Otterbox
Negative PR campaigns are very effective in “speeding” along contract negotiations and have unfortunately become almost a step in the process when you look at recent history of contract negotiations. Passive activities like billboards serve to make the general public aware that there are contract negotiations ongoing.
Once passive activities become more “active” and stories in the media begin to highlight pay disparities between employees and management as well as “safety” issues start to negatively affect public opinion and customers start to shy away from traveling on a specific airline then management seems to be more motivated to pass a CBA in order to quiet the masses.
Bottom line? Around 2-4 years to a CBA From this point. Labor relations aren’t tenuous enough to affect brand image. Once Brand image is shaken sufficiently enough then a deal will be struck.
Once passive activities become more “active” and stories in the media begin to highlight pay disparities between employees and management as well as “safety” issues start to negatively affect public opinion and customers start to shy away from traveling on a specific airline then management seems to be more motivated to pass a CBA in order to quiet the masses.
Bottom line? Around 2-4 years to a CBA From this point. Labor relations aren’t tenuous enough to affect brand image. Once Brand image is shaken sufficiently enough then a deal will be struck.
Have you actually spoken to a negotiator, or did you pull that timeline from your butt? Nevermind, I know the answer.
11-26-2017, 11:57 AM
#9
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Originally Posted by Southerner
Have you actually spoken to a negotiator, or did you pull that timeline from your butt? Nevermind, I know the answer.
Southerner bought ad space in the local classifieds.
"Jetblue! Its better than waiting tables! Stop being so ungrateful!"
11-26-2017, 12:14 PM
#10
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Posts: 591
Originally Posted by Otterbox
Negative PR campaigns are very effective in “speeding” along contract negotiations and have unfortunately become almost a step in the process when you look at recent history of contract negotiations. Passive activities like billboards serve to make the general public aware that there are contract negotiations ongoing.
Once passive activities become more “active” and stories in the media begin to highlight pay disparities between employees and management as well as “safety” issues start to negatively affect public opinion and customers start to shy away from traveling on a specific airline then management seems to be more motivated to pass a CBA in order to quiet the masses.
Bottom line? Around 2-4 years to a CBA From this point. Labor relations aren’t tenuous enough to affect brand image. Once Brand image is shaken sufficiently enough then a deal will be struck.
Once passive activities become more “active” and stories in the media begin to highlight pay disparities between employees and management as well as “safety” issues start to negatively affect public opinion and customers start to shy away from traveling on a specific airline then management seems to be more motivated to pass a CBA in order to quiet the masses.
Bottom line? Around 2-4 years to a CBA From this point. Labor relations aren’t tenuous enough to affect brand image. Once Brand image is shaken sufficiently enough then a deal will be struck.
Say $212 an hour and watch the public try to multiply that by 40 hours a week.
Wall St just wants to know what to add to their model and when. Other than that they really don't care, either.
The bill boards are more about ALPA pumping up jetblue pilots.
I heard if we don't have something by summer (2016, 2017, 2018) then will know where this is headed.
Trouble is we should of known where this was heading in 2006 when the PCG1.0 was released.
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