Originally Posted by ForeverJunior

The so-called leadership group should have cashed out 3-4 years ago when the DAL rumors were swirling around. Instead, they stubbornly hung on to keeping the Alaska brand and pressing forward.

Many disenchanted employees and a panic purchase later, here we are. The Alaska brand is stale and tired. This management team is living in the past. They may as well sell us.

Talking to other pilots, most of us don't give a rip about this brand and the operation. We would love to be sold out so that we could be rid of BT, BM, and the rest of the pilot-hating exec team.