No, that was surviving what would have been a death sentence handed down from jet blue. A move that in the end will prove to be unsuccessful because every move angle lake makes indicate they paid 2.6 billion to kill off virgin. They continue to alienate our passengers that they paid an insane premium to acquire. Hilariously, they make claims that in one years time they have already surpassed the brand recognition that Virgin had in California.

I would estimate that 2 out of every 3 legs from passengers deplaning say something of the form, "I've loved virgin but this is, or soon will be, my last time flying with you. Alaska has ruined what was my favorite airline." Guess where they are going...JetBlue! Honestly, who could blame them?

All of the competitors that could put Alaska out of business effortlessly are rapidly growing all over our turf, Southwest legitimately sent out company emails (per my friend who is a captain there) scoffing and laughing at what a ridiculous claim we made by saying we are the most west coast.
What does our management do in response? Not an aggressive attack to evolve and become a formidable opponent, but instead puts into place a plan to slow growth and let the competitor win. Cutting routes, shrinking, and having a single daily departure to may of our cities sounds like anything but "Most West Coast."

I am embarrassed to work here. I have met some great pilots and people on the Alaska side and my comments aren't to knock anyone but the decision makers sitting in corner offices.