Originally Posted by
greatlake
https://www.forbes.com/sites/michael...k-in-progress/
What we probably won’t see: a merger with another smaller player, such as JetBlue or Frontier, especially after Alaska’s issues digesting Virgin America. With 68% of the US market still dominated by the Big Four, Alaska’s challenge will be to prove that bigger doesn’t necessarily mean better—or more profitable.
Other commentary has contradicted that. Just one guy's opinion.
If AS thinks they can thrive on whatever small organic growth they can achieve, they would probably prefer to go solo. But I'm sure not AS, or many other folks, think they can do that in the very large shadow of the big four.