as a viable airline Alaska has existed since their merger with JetAmerica. Prior to that it was a train wreck on any given day, week, month. They grew up a little at that point and had to act like a scheduled passenger carrier. All of the BS about being an old established carrier is just that. With this merger they need to grow up again. Move past their regional airline structure and mindset. So far they are clinging to what they know. However they have drawn the attention of for big well run powerful airlines. Something they have never done before. No question as a botique investment firm they have exceeded expectations. Remains to be seen whether they can do that running an airline.