Yes it is. I'm sure there's a pool of interested applicants who may be willing to take a risk at a fun, fresh start-up with new ideas, rapid growth, upgrades and seniority. Well managed, nimble, unconstrained by expensive, burdensome contracts, it might succeed in carving out a niche. Or, like many others, it may fail. The question becomes the degree of risk exposure and whether it's outweighed by the potential rewards. Certainly not for the majority of qualified pilots, most of which are looking at the benefits of a mature, stable carrier with lucrative contracts.

Neeleman is not a newcomer to this industry. His plan to attract pilots will likely target those uninterested in a career seen by some as working for a faceless, tired, old, boring, politically correct, legacy culture. How he sells it will determine the degree of interest and participation. Hopefully he's getting sound advice and is aware of the dramatic change in landscape; tough sell given the opportunities and advancement opportunities elsewhere. As far as pilots are concerned, he will not be able to take advantage of what new entrants have historically enjoyed: cheap wages. A low ball 'entry-level' compensation package will not draw the numbers he'll be looking to attract.