i was blown away today to actually get confirmation (of sorts) on this rumor today from someone very very high up in the company. not the top, but he doesn't have to look too far to see the top from where he is. let's say he isn't getting information from people, he is part of the decision making team that creates such information. anyway, he wouldn't tell me any specifics, but did in fact say that it really does have something to do with southwest airlines. that's all i could get him to say. i was floored just hearing that much.