My opinion only. I don’t know the intimate inside details of hiring...
If you want to work there, keep applying at every window. If you make it to the interview, be ready to explain why you think you didn’t get through the first time and what has changed since then. I had two guys in my interview group on their second try and one made it through. That’s a 50% chance, which was about the same success rate of the group as a whole. Chances are zero if you don’t keep at it.