G4CE Family Fun Center......What???
What??? Maybe future upgrade path is arcade operator, then Go Karts, the Sunseeker front desk, then right seat AND THEN left seat!
ALLEGIANT TO PILOT EXPANDED LEISURE OFFERINGS FOR CUSTOMERS WITH G4CE FAMILY ENTERTAINMENT CENTERS
G4 Complete Entertainment (G4CE) Locations to Feature Affordable Fun, from Laser Tag to Arcade Games and Fast Casual Dining; Pilot Locations in Clearfield, Utah and
Warren, Michigan Set to Open in Late 2018 & Early 2019
LAS VEGAS. September 19, 2018 — Allegiant (NASDAQ: ALGT) today announces a pilot program aimed at expanding its leisure offerings to customers in their home neighborhoods by launching the first G4 Complete Entertainment (G4CE) family entertainment centers in Clearfield, Utah and Warren, Michigan. G4CE (pronounced “G-force”) locations will feature the latest in family fun for all ages, from go-karts, laser tag and virtual reality simulators to full-featured arcades, mini golf, bowling and fast casual dining. The initiative aims to enhance and expand Allegiant’s focus on value-conscious leisure entertainment for its customers – whether that means traveling on vacation, or simply a family night out in the neighborhood.
Two of the pilot G4CE outlets are currently under construction in Clearfield, Utah (Ogden air service area) and Warren, Michigan (Flint air service area), slated to open in late 2018 and early 2019. The initiative capitalizes on space formerly occupied by “big box” retail outlets, bringing innovative redesign to neighborhoods currently lacking diverse options for family entertainment. Allegiant is currently evaluating other locations for potential future growth.
“With a focus on family entertainment that’s affordable, fun and creates lasting memories, we believe G4CE will prove to be a great addition to Allegiant’s leisure portfolio.” said Maurice J. Gallagher, Jr., Allegiant chairman and chief executive officer. “Providing unique recreational opportunities for our customers in their hometown complements the vacation-focused offerings that have been Allegiant’s hallmark. At the same time, it’s an opportunity to introduce G4CE customers to the airline, building ‘staycations’ into future vacations."
With a unique-to-the-industry model of transporting leisure travelers from underserved markets to premier vacation destinations, Allegiant Air carries hundreds of thousands of families each year. But at the same time, leisure fliers tend to travel far less often than the business travelers primarily courted by other airlines. Having G4CE locations in home communities will provide more opportunities for Allegiant to engage regularly with customers, and at the same time bring airline synergies benefitting G4CE patrons – including special travel promotions and opportunities to earn and redeem points via the Allegiant World MasterCard.
Travel industry insiders will recognize that the name G4CE is drawn from Allegiant’s airline code, G4. The International Air Transport Association (IATA) assigns two-character codes to designate each of the world’s airlines.
For additional information about G4CE, including current job opportunities, visit GoG4CE.com.