Originally Posted by oldmako

I don't recall it as being as good as Hard Landing,
https://www.amazon.com/Hard-Landing-.../dp/0812928350


Hard for me to say as I read it roughly 20 years ago. From what I recall, the head guy (Harding Lawrence ??) was a bit of a genius and had some great ideas. Unfortunately mid level management stunk and the company was unable to fully execute the simple blocking and tackling required to move the company fast enough to deal with the withering effects deregulation was having on the industry.

You know, properly staff, cater, deal with bags, have crews able to park when you pull up to the gate....

Meanwhile Bob Crandall was doing everything in his power, legal and illegal, to attack Braniff in Dallas. Its amazing that he kept his job given his attempts at price fixing.

The airline business must be rocket science.