Very interesting article. Three best points for me:

1. The A220 will be used flexibly (both short and longer routes)
2. The new airline will not directly compete with JB on routes and it will likely connect city pairs not currently connected with nonstop flights (ie current routes requiring a hub stop)
3. Proprietary Apps will be leveraged significantly (love the flight cancellation scenario example)

Let’s hope Dave doesn’t go cheap on pilot compensation - especially in this tight market where the LCCs and Legacies will be hiring in big numbers for the next decade....