I think the thing with progressivism is, it isn’t enough to just be in favor of something anymore. If you’re not actively advocating and changing how you do business you’re viewed as the enemy. I see it all the time on social media among very progressive friends. They’re borderline fundamentalists at this point.
Disagree with having a drag show in the middle of the terminal? You’re a bigot.

One can be ok with LGBT and still find how JB handles the marketing distasteful.