Good luck to all employees, great people and good times. MAXjet was fun after 28 years at the Big D.
Besides the cost of fuel spiking, I think the choice of aircraft and the maint. issues that resulted were the biggest problem. As one of the orginal pilots, I know the FAA certification process also contributed. It cost so much and took so long. Then we had management changes every 6 months or so which didn't help.
We could get lots of people to try us but we disappointed them with canx. and late departures.