Originally Posted by Flyby1206

It would mean a complete business model change to keep the JetBlue structure in SW operations. Overnight redeyes, first class, premium economy, multiple fleets (A320, A220, E190), assigned seating, bag fees, etc etc.

I don't think it would be worth it to SW to buy JB and change everything to the SW model. Put another way, the reason JB would be worth $X billion dollars is because of a lot of stuff SW wouldn't want to keep around anyway.