I wonder if Southwest could handle flying in Alaska...its kinda different!
On the business end of things, it would be a smart acquisition. Alaska has the state basically to themselves and a lot of high yield routes. They also would give Southwest access to Hawaii and Mexico. Plus, the fleet commonality, once the maddogs are gone, is a no-brainer.
Now, from what I gathered, it seemed like Alaska and Southwest really didn't like each other. Anyone ever get that feeling?