Originally Posted by
Bluedriver
It's not a business model because they will pursue mergers/acquisitions when it suits them. That's what they will and have DONE. They have looked under the hood of at least 3 airlines that I know of, one of them was very public (nearly after the fact).
What they SAY, is organic growth, which is a marketing slogan to the employees.
Ok fine. When I sat there and watched the presentations at investor day (days) since I have been here. They said we believe in organic growth, we aren’t interested in destroying our “culture” the secret sauce of JetBlue that fuels our business and makes us different. We believe that culture is why people fly us and on and on
I guess that isn’t a business plan.
So when in and out says we want to grow without franchising and keep control of everything that isn’t a business plan?
I would think the original business plan was to bring humanity to air travel and part of that was to remain independent (nope)
Keep the culture
(Killing it everyday)
No first class
(Hello mint)
Standard cabins all the same leg room
(Hello eml)
Not following the other guys
(Sure we will charge for bags)
Only one type of plane
(Nope)
Soon we will have basic economy fares.
Now I still say telling the investors of all people that you believe in organic growth is definitely a business plan. All of the other stuff as well as the merger is simply a company changing plans and ideas. I don’t have an issue with it, adapt or die. I’m just saying I don’t trust the company. If they are willing to change all of the above why not other things?