Originally Posted by
ASAPsafetyGUY
So in the interview, they actually ask what we think when we see a big yellow airplane. Is their a back story to yellow? is it a color that Spirit just goes with in their branding? What is the correlation between Spirit and yellow?
Bright yellow paint equals free advertising and brand recognition. ULCC is all about cutting out the frills and items that cost extra. In this case advertising dollars.
When’s the last time you saw a tv ad for Spirit?