Originally Posted by
FNGFO
Bright yellow paint equals free advertising and brand recognition. ULCC is all about cutting out the frills and items that cost extra. In this case advertising dollars.
When’s the last time you saw a tv ad for Spirit?
Pretty much it. The yellow plane is a great litmus test for applicants. You either get it and like it or you don’t. As far as there being a history; none. Just the most current branding when they rolled out the Bare Fare almost 5 years ago.
Me personally, l love the yellow