Story told by JB about how the color was chosen: "We got together in a board room with a bunch of different models sporting different paint jobs. This yellow one was really the oddball out of all of them. After going back and forth on the good and bad of each for nearly an hour someone said, 'Okay. On the count of three everyone point to the one you like the most.' Every single person pointed at the yellow one! And that's how the paint job was chosen."

The yellow paint, like it or leave it, is a huge advertisement. Most ramps are a sea of red, white, and blue. Yellow airplanes stick out and people remember the name by the color. We spend almost nothing on advertisement. A Facebook account manager and that's about it.