Which is, business as usual for SK.

FOMO is definitely not the issue. In BB's ELT TC visits, he repeatedly indicated that he's been burned on aggressive fleet plans, non-supported West flying, non-committed Code Share partnerships, etc. That's not "missing out." It's being smart.

Chick-Fil-A10 years ago had internal management fears about expanding stores to keep up with Boston Market, fears of falling behind revenues. The Cathy family said "no" to expansion and new stores and instead remained focused on product quality control and corporate culture. It's a good plan. It's an attractive plan. Important people noticed.