Originally Posted by
rickair7777
I think they were trying to buy themselves market share, as long as someone else was willing to prop them up while they did it. They hoped they would be able to keep what they got when the party stopped, and adjust fares to a profit.
Then covid... not only did the party stop, but the house burned down,and the police showed up and shot everybody.
There's a short period of time where it's acceptable to sell tickets below cost. Norwegian was selling TATL tickets below cost for as long as they flew TATL. That 'buying market share' strategy should have ended a few months into their debacle. And this problem was never addressed by any Norwegian management; they continued to try to sell their product below cost until the very end.
Frankly, I was shocked at the number of times they were able to recapitalize. I was shocked that there were so many fools willing to throw money at this hopeless business model. TATL simply cannot be done in an LCC structure.