Sounds like they are planning for the Amazon Prime of airlines. And anyone who has ever tried to file a complaint at amazon knows how hard it is to get a human on the phone.
Also, I wouldn't be surprised if SkyWest Inc is some sort of silent partner here, much like the role SKW played in Air Mekong many years ago. It has striking similarities. I'm also hearing that SkyWest training folks are playing a large role in getting this thing off the ground. It would be a great way for SkyWest to eventually branch out into bigger and better things as the FFD model continues to decline. We have all heard for many years how SkyWest wants to start an LCC. Sounds like they've got Neeleman setting one up for them.