Yes it's pretty good, about 5% profit. The global industry as a whole made about $5B profit on about $500B revenue, or 1%, last year...which is a ridiculously thin margin for a dynamic and risky industry. This might explain why Jerry is reluctant to go branded unless absolutely necessary.

In perspective...

- The global industry LOST about $40B in 2001-2005. The risk inherent to this industry is a lot greater than you can cover with a 1% profit margin.

- 2008 is expected to be about $3B profit, down to due to economy and fuel. This assumes no catastrophes.

Most manufacturers generally like to earn 30% profit, to cover capital costs and risk.

The only industries which routinely and cheerfully run 1-2% profit margins are large-volume, zero-risk industries such as grocery stores...people still need to eat regardless of the economy, war, terror, etc.