I read the article and to be honest, it looks comparable to what Delta and others offer from NYC to LHR.

In fact, for me personally, a single aisle plane to me is much more inconvenient for longer flights than dual aisle. Less impediments to using the aisle as the flight proceeds for long distances.

The food looked comparable. Free drinks in Econ is Delta standard as well. That was also the inaugural flight so of course everything is dialed in. I even found it funny at the bottom of that article was an add for the Delta AMEX, or that may just have been targeted to me.

I wish JB luck in their endeavors, I just don't see how it's "way better" than what is normally offered on that route. Now maybe the price point is significantly lower, that may make it a much better value. I haven't done the research to know how much they are charging.

There is no doubt that the NYC-LON market has been a moneymaker over the years, stiff competition, but hearty rewards to those who prevail. That is why there have been more new entrants in to that market over the last decade than any other city pair.

Best of luck to us all, having Norwegian Air, and WOW airlines out of the market for a bit should help everyone make a little more money.