Interesting how my friends at Delta have all changed their Facebook pictures to bring attention to their 100% increase in fatigue calls and resulting service and schedule instability. My friends at Alaska posting similar solidarity photos and are in the middle of a public-facing campaign while in contract talks. Of my two buddies who were very senior at UPS, one of them hated the company and took early retirement.
When it comes down to it, it's all just a job. But the lipstick does make a difference. Choose what you want to do and go from there.