Originally Posted by
Bluedriver
Share of online consumers in the United States who are Amazon Prime members as of August 2018, by household income:
Less than 35K USD 31.7%
35,000 - 74,999 USD 41.6%
75,000 USD and over 55.7%
100,000 USD and over 58.5%
150,000 USD and over 63.3%
Not only are higher income people more likely to be prime members, but they also spend a lot more money at Amazon.
Uh
I'm not sure if this is the case but...the percentages add up to MORE than 100%. Therefore, the 150k income crowd of 63.3% includes ALL of the incomes below it. The greatest percentage for any ONE particular income group would be the under 35k crowd...