I covered my WHY UNITED in the most honest and personal that I can be that encompassed the following four points:


PERSONAL - why do you REALLY want to to work for United that isn't money / base related
PASSION - you can insert how you got into flying and that your end goal is to fly for United for the next 3 decades without saying that line
PURPOSE - I shared my different values and purpose in life with their core4 and why I chose them over other carriers without saying so
PRODUCTIVITY - realistic goals in the next 15-20 year - I do want to become a WB Captain someday

I would say my Why United was around 2 minutes in the actual interview and I gave it the same gravity as the Tell Me About Yourself just like in the movie - the ending should make an impact as well in a honest no BS'ing way - I'm sure they are trained to see through that.