This is really about freeing up sims. Sim time is so valuable now it's probably worth it for the company to FBO the flying FO and pay the IRO for a reassignment 3 times before taking down a sim for landings. This $500 deal is for kids. Also, an LHR landing is probably worth $500 to an EWR senior FO who lands 6 times per month. If you're getting 3 landings per month then it's worth $1000, no? But let's not forget this thing is worth several times that to the company to free up a sim+instructor slot.