Originally Posted by
Margaritaville
No they're not. Ryanair the allegiant of Europe. Charge for everything. Tell the customers to shove it once you have their money. Pay the crew peanuts. Massively anti-labor unions. Unfortunately for Maury, he isn't good at copying their model, but not because he hasn't tried.
If Europe has a SWA, it's EasyJet.
First of all SWA is not a ULCC. It's a legacy with an unconventional business model.
Second, how much more consolidation is possible? JB is taking NK and JB is hardly even an LCC anymore. NK and their business model will go away. F9 seems poised to inherit the market sector and take advantage of the vacuum. SWA may punch down too. Allegiant is a crap show and the best merger they could hope for is an Avelo/Breeze/SCA thing. Probably not even in the drivers seat. Seems to me like the consolidation just happened and not much more that makes a difference is possible. Frontier is in a really good place right now. Alaska is going to have to do something though.
You lost me at "SWA is a legacy"