Titles haven’t been the driving motivator for a long time, if ever. Money? I hate to say it, but yes, it most definitely is. Why have we never seen a WBCA vacancy? (And yet for the most part, everyone sitting WBCA would have a better QOL as WBFO- many to a substantial degree.) The problem w/ NBCA is not that $$ doesn’t motivate, it’s that the amount of money being offered isn’t sufficient to motivate for this position.

Think of it this way, if NBCA paid $1M/year, it would be our most senior fleet by a lot. (WB pilots in both seats would be bidding in.) If $1, no one would take the job. Somewhere in between, there’s a number that would get enough pilots to bid into NBCA that we wouldn’t need to beg every FO to consider it on their first year anniversary. The fact that we are doing that is evidence that the amount being offered is too low for the insular market of UAL pilots. This is very simple S/D economics.