Sure. And I totally get the airline who “wants to be number 1”, meanwhile they’re flying old jets, pulling out of competitive markets, etc.- seen it a million times. What puzzles me here is these guys are walking the walk in ways we don’t often see in this industry. Very aggressive on growth, fleet expansion, branding, etc.; so why get so “penny wise” in this one area?

Your analysis if I understand you correctly is that they’re just full of it & don’t think the whole “brand ambassador” thing makes a significant difference. My best guess is that they do actually believe it, but they are exposing a troubling naivete regarding what it actually takes to make that happen. Either way, we’ve both seen the “please be industry leading employees at industry average rates” show before & know how it ends.