The OP also has to remember that public sympathy isn’t the main goal of social media information and the good ‘ole picket. While it may tug at the heart strings of some, that is an ancillary byproduct to the main goal - public fear of a strike and legally impacting the company’s bottom line.

You’re right, your minimum wage neighbor isn’t going to pitty you and your desired $400/hr, but if he fears that UAL pilots could strike and interrupt travel plans, he isn’t likely to book that family vacation travel to Mickeyland on United. THAT is something management will understand.

Either way, the public responses of “Oh those poor pilots! I’m going to support their cause and not fly United next month.” and “Those rich greedy a** pilots could strike any day now. I’m sure has heck not going to book my travel on United until this is settled!” both accomplish the same goal.