As was said above, DEI is a capitalist ploy to get the most money out of the most people. End of story. Full stop.
The only people that get mad about DEI are people that watch the outrage media nonstop or get their news from internet sites that puppet the same drivel designed to stimulate the endorphin feedback loop in people who are too dumb to think for themselves.
It's fun to get angry, but it feels so bad when the anger goes away, so you just go back for more. I had a flying partner who watched faux news from the climb checklist until the final approach fix. Not an exaggeration. It was fascinating. He was about as interesting to talk to as a tree stump.