It’s time for ALPA to use new tactics and use the tools that are now available to us. 3,000 uniformed pilots picketing across the country feels good, but unfortunately doesn’t create real leverage.

There is one simple thing ALPA could do that is guaranteed to get serious attention, create actual leverage, and generate a ILC in record time.

Here it is: put together a handful of very well-done 10 second adds communicating our message. 1) we sacrificed for the company during Covid 2) company promised certain things in return and is now trying to take bake what they promised 3) we’ve been waiting for an updated contract for 4 years 4) we are operating under the same outdated work rules for 20 years 5) Yada yada yada. Once these ads are developed, distribute them to every phone that goes into a United hub using geofencing, and put it on every social media site that is opened on any device in a United hub.

This is guaranteed to get results.