Originally Posted by
Nick Bradshaw
For what it's worth, Southwest isn't a transoceanic carrier and Delta isn't associated with any particular region, especially abroad. I doubt most people even in this country know why Delta is called Delta. But they sure as hell know where Hawaii and Alaska are, even in Japan and Europe.
When new service is added, people pay attention. They try the product and then build loyalty and a new association for what it is. This is no different. Alaska painted aircraft flying Seattle to LA? Heads explode? Nope