Originally Posted by BobSacamano

This is a pretty big departure from our bread-and-butter Midwest-to-sun type routes. I mean LAX to SFO? this is a real change in strategy, and I wonder what it all means.

The optimist in me is thinking heck yeah let’s throw some respectable frequency on these routes and show Kirby what it really means to meaningfully compete with our CASM that’s something like 40% lower than his. The pessimist worries that we can or will even attempt to do that.